Google was a pioneer in the first wave of modern augmented reality (AR) research and devices, but the company has become less interested in the technology in recent years, despite Apple and Facebook investing heavily in it. However, this trend will soon be reversed.
Mark Lucovsky, director of operating system engineering at Google, announced his departure on LinkedIn. He previously led Meta's mixed reality operating system efforts, and prior to that, he was a key architect of Microsoft's Windows NT operating system. "At Google, my role is to lead the Augmented Reality Operating System team," he wrote.
Google has offered APIs and tools to help AR developers make experiences for Android, and the company still offers the once-hyped Google Glass headset (which essentially runs Android) to enterprise customers. But these listings suggest Google isn't just dabbling anymore.
Facebook was recently renamed Meta after CEO Mark Zuckerberg appropriated the science fiction term "metaverse" to describe a new company strategy aimed at creating a mixed reality digital layer for global social connections and work. According to reliable sources, Apple will unveil its first mixed reality headset next year, though it is unlikely to be a mass-market consumer device.
All that big tech players are ramping up for a battle over augmented reality, which both Zuckerberg and Apple's Tim Cook have described as the next big computing platform after smartphones.
For a variety of reasons, we're still likely a decade or more away from widespread consumer adoption of AR devices, but Google, Apple, and Meta are all staffing up to prepare for the long road ahead.
You should also check out the following articles:
- Apple has a job opening for a "Next-Gen" AR/VR Engineer.
- Cisco and Google have teamed up to help shape the future of hybrid work.
- Will Elon Musk implant chips in humans in 2023 ?
- According to reports, Apple's AR/VR headset will be available in 12 months and will be more powerful than a Mac.
A meta market opportunity: The metaverse could soon be worth $1 trillion
- We expected apple to be a "game changer" in Augmented Reality, according to Morgan Stanley.
- The'metaverse' was predicted in this 29-year-old book, and some of Facebook's plans are eerily similar.
- Metaverse’s Cryptocurrency Leaps in Price After Facebook Rebrands as Meta
- Bill Gates predicts work in virtual space in two years
- Real money for virtual land The metaverse's new gold rush
Subscribe now to our YouTube channel
Subscribe now to our Facebook Page
Subscribe now to our twitter page
Subscribe now to our Instagram
Subscribe To my personal page on linkedin
Subscribe To my personal page on tiktok page for those who love to dance :)
Want to know what else is going to be in the coming years? Follow me. Follow the future. Sign up for my friend's letter.
